Matte Lamination VS Glossy Lamination: Which One Is Better For Products

Choosing the appropriate lamination for product packaging can significantly enhance its appearance and durability. But which is better, matte lamination or glossy film? We will help you learn the differences, advantages, and potential disadvantages of both, so that you can make an informed decision.

What is laminating?

In printing industry, laminating refers to the process where the surface of printed paper is covered with a very thin and transparent plastic film (usually made of BOPP or PET) through heat or cold pressing, thus creating a complete integration of paper and plastic. This can protect the printed materials from stains, tears, moisture and other factors that may cause damage or total destruction. Lamination can enhance the strength and hardness of the printed materials and make the colors more vivid.

Although lamination does provide excellent appearance and feel, it also has some drawbacks. The main drawback of this process is that it is not 100% recyclable because a layer of plastic film is added on the surface, so they are not as easy to disassemble or recycle as kraft paper boxes. There are many different types of laminations, but the two most common ones are matte lamination and glossy lamination.

Comparison Of Matte Lamination and Glossy Lamination

Matte lamination: the surface is smooth and soft, presenting a matte effect. It has a delicate and silky touch, and has good resistance to fingerprints and scratches.

Advantages:

1. High-end and elegant: The texture is of high quality, with a calm and restrained style.
2. Easy to read: Prolonged reading does not strain the eyes.
3. Visual comfort: No glare, dirt-resistant, smooth to the touch.

Glossy lamination: The surface is smooth and bright, with high glossiness. It has a smooth touch and little anti-fingerprint and anti-scuff properties.

Advantages:

1. Bright colors: Can significantly enhance the color brightness and saturation of printed materials.
2. Strong vitality: Makes the picture appear more lively.

How to choose matte lamination or glossy lamination?

Why choose the matte lamination?

When the product is exposed to direct sunlight, it is best to choose matte lamination. This can effectively prevent the strong glare that occurs when viewing the packaging closely, and make the color of the packaging more eye-catching.

It makes it easier for those passing by or browsing the shelves nearby to find what they want. Without having to turn their heads too much. The retail version of your design is made of durable matte-lamination material and can withstand frequent operations (even movements).

The matte finish maintains clear lines and an elegant appearance, while the glossy finish is prone to becoming dull over time due to adverse effects. For instance, during transportation due to improper operation.

Why choose the glossy lamination?

Glossy lamination is an excellent choice for luxury packaging. Its surface is durable and resistant to wear, stains and fingerprints.

There are various surface treatment options available, which can not only prevent glare but also make the product color more prominent, while maintaining its durability. Although matte lamination is cheaper, in the long run, it is inferior to glossy lamination in terms of scratch and stain resistance.

The glossy lamination can not only display bright colors but also won’t increase your budget. It is your ideal choice. If you don’t mind the glare and want to achieve a distinct visual effect in the market, then the glossy lamination is your best option.

Summary:

• If you want bright colors and high visibility, choose the glossy lamination
• If you want a high-quality, calm and restrained finish without any reflective effect, choose matte lamination